In anticipation of a new merchandise release, Anti Social Social Club announced through their brand's social media account of a surprise launch event. This 3-day event happened in our New York location where ASSC members decorated the store to fit their brand theme via wall & machine decals and filled Partea claw machines with ASSC merchandise. Customized ASSC x Partea cups & food were also sold during the weekend to celebrate the collab between the two brands.
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BAO BAO FAMILY
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PARTEA NYC x DIN TAI FUNG
Din Tai Fung, a well-established Taiwanese cuisine restaurant chain with locations worldwide, opened its doors to the New York public in August 2024. For this momentous opening of the world's largest Din Tai Fung flagship, PARTEA and Din Tai Fung collaborated on a grand opening event. Highly-coveted reservations could be snagged by winning a Bao Bao Family plush at Partea NYC's Union Square Location.
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BOBA FRIENDS COLLECTION
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PARTEA NYC x The juice box club
Crystal Jiang is the artist and founder of The Juice Box Club, an online shop born out of a love for stickers and stationary. Her Boba Friends collection was inspired by her own friend group and the rising love for boba gatherings. The plushies were designed by incorporating the pets and individual personalities of her friends.
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THE STEAM TEAM COLLECTION
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PARTEA NYC x WONTON IN A MILLION
Cynthia Koo, owner & Chief Dim Sum Eater of Wonton In A Million, was inspired by the dim sum restaurant her dad manages. In Chinese, dim sum means to “touch the heart.” Cynthia hopes the Steam Team touches your heart and inspires you to experience NYC’s Chinatown with open eyes and a huge appetite!
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JJ BOT SERIES
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PARTEA NYC x jj lin
JJ Lin, a world renowned Singaporean singer, songwriter and record producer, released his JJ Bots Limited Vinyl Figures exclusively at our Partea NYC Flushing location in New York from February 14-16, 2023.
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